Sandy Hong-san Chen
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  • Illustration 8
  • Identity 7
  • Interface 11
  • Marketing 4
  • Interactive 2
  • Photography 1
  • February 2012
Who Am I?
I'm a passionate interactive art director based in NYC who longs for user-centric projects and seeks to provide useful, beautiful and functional solutions. Through design, I hope to bring structure and ease to the busy and chaotic world. I also enjoy food, great coffee, fashion and fabulous branding materials around the world. With an MFA in Design + Technology, a BA in Economics and Business Administration and industry experience for 7 years, I'm an expert in identifying excellent design and comfortable working in multiple disciplines. I'm also fully bilingual in Mandarin and English with the enthusiasm in sharing my points of view to the world.
What is interactive design to me?
Interactive design is to make sense of all objects in our immediate surroundings by defining and refining their visual styles and functionalities. It's ever-evolving with cultures, trends and technology. Interactions don't just happen on screen, on a phone, on a console, or on a billboard, it happens everywhere. It's problem solving through various methods appropriate to the subject matter and it's different every single time.
Contact me to see offline projects on a PDF.
  • Bloomingdales.com

    Redesign of the search experience for the site. The essential …

    Category: Marketing
  • SYNCMyRide.com

    Worked as the sole creative in maintaining the online presence …

    Category: Interface, Marketing
  • Prudential PlanSponsor 2.0

    Full site design from discovery, prototype, user testing, launch to …

    Category: Interface
  • Making Life Better

    A pitch to Unilever to help streamline the look and …

    Category: Interface
  • Cupidteer

    Branding assignment in collaboration with Ni&Shi Co. of their proposed …

    Category: Identity, Illustration
  • Flavorati

    Branding and interface design for Flavorati, a social network similar …

    Category: Identity, Interface
  • 4×12 Inc.

    Illustrative identity for the independent interactive design studio 4×12 Inc.…

    Category: Identity, Illustration
  • Energy Free Home Challenge

    Interface and infographics design the launch of the Energy Free …

    Category: Illustration, Interface
  • Ford Motor Company

    Worked in a tight-knit team for 15 months to maintain …

    Category: Interface, Marketing
  • Citi Ubiquity

    A conceptual mock-up for a pitch to create a interactive …

    Category: Interactive, Interface
  • History.com

    Digital collage to represent the significance and findings of Columbus …

    Category: Illustration
  • Mallcompass

    Branding for a iPhone/Android app to guide shoppers to the …

    Category: Identity, Illustration
  • Cookie & Milk

    Logotype and branding exercise for wedding. The same logo was …

    Category: Identity, Illustration
  • The Day We Changed Our Lives Forever

    Designed and produced the interactive LED lighting system for Andrea …

    Category: Interactive
  • myBloomingdale’s

    A complete redesign of the the identity, look and feel …

    Category: Identity, Interface
  • New York Life

    Designed in support of the winning pitch for the client …

    Category: Illustration, Interface
  • Island Def Jam

    Kanye West: Graduation

    Worked directly with Island Def Jam and …

    Category: Interface, Marketing
  • Backpacker Concierge

    An assignment to re-design the identity and overall look of …

    Category: Identity, Interface
  • Misc. Infographics

    Infographics for presentation and internal styleguide purposes while working through …

    Category: Illustration
  • Photography

    Personal photography with the focus on lifestyle subjects for my …

    Category: Photography
© 2012 Sandy Hong-san Chen. All Rights Reserved.